The Hill Moves: Designing for Friction Across Time
Removing friction changes behavior. Changed behavior changes the system. A practical cycle for monitoring where resistance moves and rebalancing before pressure becomes failure.
Writing
Essays
On friction inversion, design systems, and how organizations actually change. The through-line behind the tools.
The Friction They Were Carrying
Why organizations discover a high performer’s full value only after burnout, withdrawal, or exit makes the hidden work visible.
Friction Inversion: The Design Principle I’ve Used for 21 Years
Move the friction so correct behavior becomes the path of least resistance. The methodology behind 21 years of pipelines, tooling, and design systems, and the through-line behind every tool on this site.
Eliminating Cognitive Waste in Creative Production
The same principle through the lens of Lean manufacturing: cognitive waste, pipeline specifics, and knowledge encoded into the artifacts a team already uses.
The Org Approved My Idea. Then It Rejected It.
A workflow fix was approved and shipped, then the reward system rejected it as already handled. What that reveals about where friction actually lives, and what organizations actually pay for.